Subgrow vs Reddit Pro

The short answer

Reddit Pro is free and it comes from Reddit itself. It gives your business a profile, shows you where your keywords are being discussed, and measures your posts and comments. It doesn't write or post anything. That part is yours.

Subgrow does the work: we open a subreddit for your brand and post one answer a day, each written for a Google search your buyers make, for $99 a month. The two fit together. Many teams should sign up for Reddit Pro whether or not they use Subgrow.

At a glance

What Reddit Pro does

Reddit Pro is a free set of tools Reddit gives to businesses. You pick a username for the business, sign up, and choose a business category so Reddit can suggest keywords to follow. Reddit suggests using a new username even if you already have a personal one.

From there it has three jobs. The profile is your business's page on Reddit: you give your website and choose from a few AI-written bios, or write your own, and you can crosspost community conversations about you onto it. The Trends tab tracks the words you care about, such as your brand, products, category and competitors, and shows which communities and conversations use them and how often. The Performance tab counts followers, views, upvotes, comments and shares so you can see which of your posts worked.

When Reddit launched it in March 2024, it also listed tools for drafting and scheduling profile posts, and a button to promote a post as a paid ad.

The real difference: tools for the work vs the work done

Reddit Pro tells you where the conversations are and how your posts did. Every post and every comment is still written and sent by you. Its own getting-started steps end with joining the conversations yourself. For a team with a person who enjoys Reddit and has time for it, that's the right setup.

Subgrow is for teams without that person. We open a subreddit with your brand's own Reddit account as its moderator, then post one answer a day there. Each post is written for one search your buyers make on Google, after reading the Reddit thread Google already shows for it. You read each post a week early and can change it or skip it.

These don't compete. Reddit Pro is how you listen and reply as yourself across Reddit. Subgrow is how threads your brand owns get written and posted every day. A team can use both.

Pricing, and what a month buys

Reddit Pro is free. Its page says so in the headline line and on every sign-up button, and it lists no paid tier. Reddit does sell ads, and you can pay to promote a post, but the Pro tools themselves cost nothing.

The real cost is time. A month of Reddit Pro gives you a list of conversations and a set of charts. Someone still has to read the threads, write the replies and post them.

Subgrow is $99 a month for a post every day in your own subreddit, with a 7-day trial. There's also a $199 a month plan for comments in threads that already rank on Google, written for you and posted after your OK.

Using both

Start with Reddit Pro. It's free, it takes minutes, and the Trends tab will show you whether people already talk about your brand or your category. That's worth knowing before you pay anyone, us included.

Add Subgrow when the gap is output. If the Trends tab shows the conversations but nobody has time to write, a subreddit that gets a new post every day fills that gap.

Reddit asks businesses to follow each community's guidelines. That applies whichever tools you use.

Where Reddit Pro is better

• Price. Reddit Pro costs nothing. Subgrow is $99 a month.
• It's Reddit's own. The tools sit inside Reddit and the numbers come from Reddit. No outside tool can say that.
• Listening. You add your brand, product, category and competitor names, and it shows where and how often people talk about them, with alerts when your brand comes up. Subgrow doesn't monitor mentions.
• Taking part in other communities. It points you to conversations that are already going, so you can answer as yourself. Subgrow's $99 plan posts in your own subreddit only.
• Publishers. News sites get extra tools: an RSS feed sync, suggestions for where to share each story, and tracking of which of their links get shared.

Reddit Pro's numbers, as it states them

• "On average, businesses that are active on Reddit see 19% higher brand trust than their competitors" (Reddit cites Ypulse, 2019). business.reddit.com/smb/reddit-pro, read November 9, 2026.
• Reddit Pro accounts shown the Trends tool created 14% more posts over a three-week test (Reddit internal data, December 2024). Reddit for Business blog, Jan 7, 2025: Introducing Reddit Pro Trends, read November 9, 2026.
• Median comments on publisher stories grew 48% after publishers adopted its publisher tools (Reddit internal data, February 2026). business.reddit.com/pro/publishers, read November 9, 2026.

How Subgrow works

You give us your website. We find your three closest competitors and the searches your buyers make on Google, and suggest a subreddit name. We open the subreddit with your brand's own Reddit account as its moderator; you never give us a password.

Then we post one answer a day, each written for one of those searches: a how-to, a comparison, a top-10 list or a question for the group. Every post is ready a week early, so you can read it, change it, or skip it. If you do nothing, it goes out on its day. Your blog comes too: your 25 newest articles go in first, then each new one.

Google can show a new post within hours. AI answers take a few weeks. Google Analytics shows the visits that come from the posts; we set up the tracking as we post.

What Subgrow isn't

So you can compare like with like: Subgrow is Reddit only. It doesn't send DMs, doesn't track your rank inside AI answers engine by engine, and posts once a day, not dozens of times. A new subreddit starts with few members; the posts are found through Google and Reddit search first, and the community grows from there. Reddit's spam filter can remove a post even in your own subreddit, and Reddit asks accounts whose posts mostly link to their own business to be careful how often they post (Reddit Help). That's why each post is a full answer that stands on its own, with a link to your site only where it helps.

Subgrow also lists threads elsewhere on Reddit where your buyers are talking, with a suggested reply. You can post it yourself, or hand it to a creator who uses your product and posts from their own account. On the comments plan, if no creator takes a comment, one of our established Reddit accounts posts it; that account isn't yours. We don't buy accounts or upvotes.

Results from our customers

Measured results from subreddits we run, named with each company's permission. The links go to the real subreddits and posts.

• AppFollow19 Gemini answers

  Three weeks after we started posting in r/AppFollow, Gemini answers picked the subreddit as their #1 source 19 times. The post it leaned on most was a comparison of ASO keyword tools, written for a search AppFollow's buyers make.

  r/AppFollow · The most-cited post

• RecraftAbout 10× the views

  Recraft's articles got about ten times more views as posts in r/howto_recraft than on Recraft's own blog. The blog is imported, so the subreddit started full rather than empty.

  r/howto_recraft · One of the imported posts

• Cube23 AI quotes

  Two posts in r/cubedev were quoted 23 times in AI search answers from August to October 2026, as measured by Peec AI: 19 times for the dbt integration post and 4 for the semantic layer one.

  Introducing dbt Integration · The Context Layer Needs a Semantic Layer

Which one to pick

Looking at other options too? See Reddit Pro alternatives, or every Reddit marketing tool we've compared.