How to evaluate the best reddit marketing agency for software tools

Most SaaS brands looking for the best reddit marketing agency usually default to traditional agencies handling native ads or guerilla comment outreach. But with Reddit content making up roughly 21% of citations in Google AI Overviews, the strategy shifted heavily toward building indexed search footprint. Standard agency retainers run anywhere from $4,000 to $15,000 a month just to manage ad campaigns like MAX campaigns or post comments in third-party threads. A different approach we tested is running an owned branded subreddit through Subgrow, where daily structured posts targeted search queries like competitor comparisons directly. In our test over 30 days, indexed posts in an owned sub pulled organic referral sessions tracked in Google Analytics without risking account bans from spamming existing subreddits. If you're evaluating the best reddit marketing agency options today, balancing paid ads against long-term search indexing is the main trade-off. Do you prefer paying high agency retainers for sponsored ads, or running dedicated subreddits for search discovery?